seojealous

by now, you’ve read the mozzers’ smx diaries twice over. you’ve watched the video of rand fishkin getting down at the google dance a few dozen times. but there’s still one thing you didn’t know about smx: an infamous pioneer of the urban exploration underground was among us in seattle. 

in self-described web 1.0 fashion, max action has finally updated the action squad site (website, he’s quick to point out - not blog), retelling his adventures above and below seattle two weeks ago. he describes it thusly: 

- 1 part action squad trip log for the usual site visitors,
- 1 part vacation blog for friends and family,
- 1 part synchronicity tale, and
- 1 part seo conference blog.

i’d also add ‘3 parts cultural juxtaposition.’ if you’ve never heard of urban exploration, here’s a place to start: max action at smx seattle. as a personal endorsement, max action is the kind of guy you’d follow down the side of a steep limestone cliff in la jolla while wearing cheap flip flops. in the moment, it would never cross your mind that this might not be a good idea.

*note that action squad follows a strict, self-imposed code of conduct. that said, many of their adventures are potentially dangerous and somewhat less than legal. disclaimer, etc.