http://www.seojealous.com she is not a responsible blogger. Mon, 20 Aug 2007 03:44:14 +0000 http://backend.userland.com/rss092 en like a lot of good things, this one got its start over beer and nachos at the dinkytowner. open circuit is a fledgling organization that needs the help of some tech-savvy locals to get off the ground. open circuit is a knowledge-sharing network of community members working to demystify computers and ... http://www.seojealous.com/http:/www.seojealous.com/twin-cities/twin-cities-tech-group-could-use-some-love oh people. i'll only break your heart. but i warned you - see tagline above. where have i been? what have i been doing for the better part of july? first, i've been pretending to be a grownup. with my stepson in town for the last couple weeks, we've been eating meals ... http://www.seojealous.com/http:/www.seojealous.com/miscellany/what-happened-to-july remember that raffi song? if you spent time anywhere near a child in the 80's, it's likely you do:  ...and your friends are my friends, and my friends are your friends. the more we get together, the happier we'll be. it's a great message for a five-year-old, but we've seen plenty of evidence that it doesn't make for a very effective linking strategy. ... http://www.seojealous.com/http:/www.seojealous.com/seo/the-more-we-get-together-to-build-reciprocal-links disclaimer: i am not calling rand fishkin out. honest. while reading rand's summer lull post on seomoz this morning, his commentary on the following point caught my eye: 20 to 25% of the queries we see today, we have never seen before  yes, that's a huge chunk. but is it "daunting, overwhelming, all-consuming"? nah. i agree with rand that user generated content is a great ... http://www.seojealous.com/http:/www.seojealous.com/seo/marketing-101-the-long-tail another week, another whirlwind trip all in the name of internet marketing. moments after the plane touched down, my colleague voiced the question on everyone's mind: "which way to don johnson's house*?" travelling for work is a great cover. it provides the perfect excuse to rationalize uber-tourist behavior. it's almost as if you're ... http://www.seojealous.com/http:/www.seojealous.com/glamorous-exploits/miami-vice a quick shout-out to fellow twin cities seo sarah bernier who presented today at ses latino in miami. sarah, a spanish language search marketing consultant, was on the search term research & targeting panel, live-blogged by dave rohrer at search engine roundtable. the panel shared tips on conducting effective keyword research to attract spanish language search users to your site. http://www.seojealous.com/http:/www.seojealous.com/conferences/ses-latino-update by now, you've read the mozzers' smx diaries twice over. you've watched the video of rand fishkin getting down at the google dance a few dozen times. but there's still one thing you didn't know about smx: an infamous pioneer of the urban exploration underground was among us in seattle.  in self-described web 1.0 fashion, max action has finally ... http://www.seojealous.com/http:/www.seojealous.com/glamorous-exploits/an-smx-update-action-squad-style as promised, part deux! establish clear conversion benchmarks up front before contracts are signed and work begins, sit down with clients and listen attentively as they discuss their goals. if their expectations are unrealistic, this is the time for damage control - not six months down the road.  if the site will be used as a lead-generation tool, direct contacts may be ... http://www.seojealous.com/http:/www.seojealous.com/local-search/measuring-performance-when-marketing-services-part-2 in my work with ecommerce sites, it's relatively easy to determine whether organic efforts and paid campaigns are working - we either sell more product, or we don't. with the help of good anayltics tools, traffic can be easily tied to dollars. yes, i'm being overly simplistic here, but money is the ultimate kpi. these days, a much bigger portion of ... http://www.seojealous.com/http:/www.seojealous.com/online-marketing/measuring-performance-when-marketing-services-part-1 with all the traveling i've done recently, i've had the luxury of extra reading time - i try to finish a book every time i'm in the air. in the past week, i completed two interesting reads. the first was deep economy: the wealth of communities and the durable future by bill mckibben. due ... http://www.seojealous.com/http:/www.seojealous.com/internet-culture/some-light-reading